Marketing & Advertising

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Key Tips on Presenting to Groups of People

Whether you are a professional presenter or you have never given a presentation before, here are some key tips on presenting to a group of people.

Small Business Conferences

Are you looking for a small business conference to attend? Find more information here about attending small business conferences.

6 Steps to More Loyal Customers

Learn how to gain more loyal customers and increase profits at the same time from Kevin Stirtz, The Amazing Service Guy.

What to Look for in a Marketing List

Simple guidelines on finding and purchasing a marketing list for your business.

Buying a Marketing List

How to ensure buying a marketing list is the right option for you.

Direct Mail Marketing for Small Businesses

Is direct mail still applicable?

How/Where To Source A Prototype For A New Product

After thinking of the great product idea for your small business, the next step is to make that idea real. There are endless possibilities for your prototype, but where do you begin? This article covers how and where to source a prototype for your new product.

A CAN-SPAM Refresher Course

Remember the CAN-SPAM Act, enacted in 2003? Neither do many email marketers, if the amount of spam clogging email boxes each day is any indication.

Get Expert Advice on LinkedIn

LinkedIn is the most popular professional networking site on the Web. With over 60 million members, including executives from all Fortune 500 companies, LinkedIn is an invaluable resource for any business.

The Value of Linking In with Industry Groups

It seems that the world is getting connected, whether it’s through Facebook, Twitter or any number of other social networking sites. Of course, small business owners have long realized the power of establishing and maintaining connections, so it’s no surprise that many have been proactive in using the potential offered through LinkedIn’s industry groups.

Should I List Products on Freebie and Discount Sites?

If you have a small business Web site, you already know that promoting your Web site will be a major part of your online success. If you have no traffic, you can have no sales. One way that some businesses are getting more traffic to their Web sites is to include their discounts and promotions on freebie and coupon sites.

Create a Business Development Plan for Your Web Site

For many small business owners, having a Web site is very important to their business development. Learn key steps to create a successful website for your business.

A Guide to Email Clients

As a small business, you rely on email to communicate with clients, suppliers and coworkers, basically, everyone on planet Earth with an Internet connection. Making sure you have the right email client to suit your business’s needs can mean increased productivity and, in some cases, even save you a little money. Here’s a quick guide to the four most popular email clients.

How To Arrange Meetings with Buyers for Your New Product

You have a small business and a great product to sell, but how do you get a meeting with a buyer? Here are some tips for you to get your product to the right buyers.

How to Get Distribution for Your Product

You have a great product, now how do you get it distributed? This article outlines a few options to get your product on to store shelves.

In Customer Service the Little Things are Big

Learn how important it is to pay attention to all the information you receive about your customer service - and how important even the small enhancements in customer can make a big difference from Kevin Stirtz, The Amazing Service Guy.

6 Steps to More Loyal Customers

Learn how to gain more loyal customers and increase profits at the same time from Kevin Stirtz, The Amazing Service Guy.

How to Handle Customer Complaints

Learn what to do with those pesky, but valuable customer complaints from Kevin Stirtz, The Amazing Service Guy.

Ten Web Site Tweaks that Could Increase Your Sales

10 Great tips to help maximize your website efforts in increasing sales!

I Only Have Time for One Social Network—Which One Should It Be?

Expert advice to help you decide which social networking tool is the right fit for you and your business.

Testimonials Can Increase Sales on Your Web Site

If you own a business and do not have customer referrals or testimonials, then first and foremost, start asking for them! Most customers are willing to provide a testimonial, but with everyone’s busy schedules these days, they simply don’t think to do it unless you ask.

Hiring an SEO COnsultant - Worth the Price?

When you need to keep your car in shape, you take it to an auto mechanic for a tune-up. When you need a tooth pulled, you pay a dentist because that’s not exactly the kind of service you’d want to handle yourself. So when your small business Web site needs SEO help, you hire an SEO consultant and consider it worth the cost.

YouTube Can Drive Traffic to Your Web Site

As many small companies are finding out, commercial Web sites are useless without traffic. Your company Web site may be the shiniest on the block, but if no one can find it, it’s not going to help create profit or publicity for your brand. If your competition is large, you may be wondering how to get targeted users to your Web site. There are several methods you can use, but one of the most effective is creating YouTube videos that are related to your niche.

Product Descriptions that Sell

Product descriptions are one of the most important parts of an ecommerce Web site. They can help you reach your two main business goals: To increase sales and decrease returns. Here are some tips to help you write product descriptions that sell.

Hiring a Web Designer

Launching a Web site is exciting—especially if you’ve decided on a custom-built site from a professional designer. You’re going for the high-end solution compared with your other options, so you want to make sure you’re getting your money’s worth. No matter how knowledgeable you are about Web design and development, there are steps you can take to protect yourself during the transaction and help ensure your new Web site meets your high expectations.