Internet Marketing

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Elements of viral content

Small business owners in various industries might try to create custom content for their audiences. Sharing knowledge with key stakeholders will prove your expertise in the field and help increase your visibility as an expert. Your blog content can be picked up by trade publications or it can also help your website increase visits to the site.

Tips to managing the company's online reputation

xSmall business owners might not have the resources to hire large social media companies to handle social networks for them. If you are hiring an in-house person to oversee marketing and social media efforts, here are a few tips to maintain quality and online reputation:

Setting social media goals

As a small business owner, you might have implemented social media networks to promote your products and services in addition to reaching your online audience. However, have you thought about how you will measure the success of your campaigns? How many new followers does your company Twitter handle receive everyday? Does this metric matter to you? Are people visiting your website from the Facebook page?

Useful apps for small business owners

Modern technology makes small business resources readily available at a lower cost than ever before.

Tips for developing a Facebook business page

In an age when consumers and companies are gravitating toward social media channels such as LinkedIn and Twitter, Facebook can also be used as a small business resource.

Is Gmail's new inbox affecting your marketing strategy?

With well over 420 million active users, Gmail can have a profound effect on any company that relies upon email marketing.

Social media can help you find customers

Social media can be an invaluable tool for small business owners as they work to expand their customer base.

Mobile strategies aimed at branding

While it’s no secret that mobile technology is transforming the small business sector, a new study reveals that most of these efforts aim to increase brand loyalty rather than the amount of sales.

Is mobile technology the key to growth?

Growth is a major goal in the small business sector - it determines whether or not an enterprise will survive and thrive.

Should your business be on Pinterest?

Social media is becoming a huge component of marketing in the small business sector.

Twitter etiquette for small businesses

Social media has presented numerous opportunities for small business owners to market themselves and their enterprises with ease.

3 Tips on How To Protect Your IP Address

As a small businesses owner, using the Internet is probably a big part of your business. While you are online, you don't want to worry about hackers getting a hold of your business or personal information. Check out these tips on how to protect your IP address while you work online.

Integrating Directory Listings into Your Marketing Strategy

What's new in the world of web marketing

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When is Text-Only the Best Email Format?

Great tips on creating email campaigns that actually get opened.

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Marketing Email Trends

learn what's working and what's not when it comes to email marketing.

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Personalize Emails for Better Results

Learn what you can do to give your email the best change of being opened and acted on.

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Going to the Spam Can

Learn how to send clean email marketing campaigns and avoid getting blacklisted as SPAM.

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What to Put on a Website

Getting your small business online is a big challenge, but a great step towards gaining new customers. What should you put on your small business website? This article has some helpful hints on what information is appropriate and expected to be online.

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How to Select a Web Site Registrar Company

There are many things to consider when putting your small business online. One thing is to choose a website registrar company when registering your domain name. This article has information about the different options you have when picking a website registrar company.

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How to Get a Domain Name

Picking a domain name is an important part of the process of getting your small business online. How do you get a domain name? This article outlines helpful information about domain names.

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Small Business Web Design

Having an online presence can dramatically help your small business grow and bring in new customers. But designing a web site can be tricky (not to mention costly!) for beginners. This article offers tips and information about setting up a web site for your small business.

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A CAN-SPAM Refresher Course

Remember the CAN-SPAM Act, enacted in 2003? Neither do many email marketers, if the amount of spam clogging email boxes each day is any indication.

Get Expert Advice on LinkedIn

LinkedIn is the most popular professional networking site on the Web. With over 60 million members, including executives from all Fortune 500 companies, LinkedIn is an invaluable resource for any business.

The Value of Linking In with Industry Groups

It seems that the world is getting connected, whether it’s through Facebook, Twitter or any number of other social networking sites. Of course, small business owners have long realized the power of establishing and maintaining connections, so it’s no surprise that many have been proactive in using the potential offered through LinkedIn’s industry groups.

Does Your Web Host Affect Your SEO/PageRank?

Choosing the right Web host is critical to the success of your Web site. Uptime and reliability are two of the most important factors any small business owner should consider when looking for a host. And now, with the latest buzz from Google about site speed becoming a factor in search engine optimization (SEO), people are taking a closer look at what role Web hosts play in site speed and overall SEO and PageRank.

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